Marketing a property may seem like a time-consuming and expensive process. You may be tempted to place a “For Lease” sign on the street and be done with it. However, a well-developed commercial real estate marketing strategy can enable you to reach thousands of potential tenants and lease your space faster.
Here are four effective commercial real estate marketing strategies that won’t break the bank.
Social media is one of the easiest methods to reach and connect with potential tenants. Take advantage of these low-cost resources by creating accounts on social network such as Instagram, Pinterest and Facebook. Be sure to include accurate contact information.
Once you’ve created an account, begin sharing photos of your property and the neighborhood. You should also share valuable blog posts and news content related to the real estate marketing. Posting regularly helps you maintain an online presence. You can also share social media advertisements of your commercial property for a relatively low cost.
All your content should be created with a specific audience in mind. Think about what information your tenants would want to see and craft for messaging appropriately. Narrowing your audience especially important when creating social media advertisements; otherwise, you’ll be spending money to advertise to uninterested parties. Focus on demographic and behavior data of your target audience. Once you have a clear understanding of your audience, attracting them to your content becomes easier.
Community involvement can build your brand and increase awareness of your current properties. You could sponsor an activity at the local school, hand out information at community events or host a booth at an upcoming festival. By showcasing your commercial real estate brand to the public, you’ll become a trusted source of commercial properties that locals will look out for whenever they need a rental property.
Ask current and previous tenants to write reviews and recommendations. Then share these testimonials on your website. As tenants leave reviews on Facebook, Yelp and Google, be sure to respond with a positive message and address any concerns. You can also ask for referrals as a way to generate new business. You can even consider providing incentives for sending potential tenants your way. The better you can inspire tenants to give a positive buzz online and offline, the easier your commercial real estate marketing will be.
Every landlord Menlo Group represents is provided with a wide array of marketing strategies. Contact a member of our landlord representation team to learn how we can market your property.