As the commercial real estate industry grows increasingly competitive, CRE professionals must find new ways to reach their target audience. Traditional methods such as for sale signs and brochures should be supported by digital efforts in order to stay top-of-mind with potential clients. Here are four digital marketing tactics to implement to increase brand awareness and generate more business.
Your website is often your first impression with potential clients. For this reason, your website should look professional and include up-to-date information. You’ll want to highlight your listings, contact information and positive client feedback. By providing content such as research findings and a blog, your website can also be a hub of resources for potential clients to learn about relevant CRE topics.
Email marketing remains a tried-and-true strategy for reaching prospective clients. You can send listing information directly to potential buyers, business owners and other brokers. Email marketing can also be used to announce closed deals, send newsletters and ask for feedback from clients.
Content is king in the world of digital marketing, so you should continually create videos, infographics, blog posts, eBooks, etc. These resources establish you as a thought leader in your industry. You’ll want to then promote this content on multiple social media channels. For example, Menlo Group utilizes Facebook, Twitter, LinkedIn and Instagram to promote its content. You can also share relevant articles from other sources to continue adding value to your target audience.
News outlets are a great way to get the word out about your services and brand. You can send out news releases on deals and other announcements in hopes the story will be picked up by the press. Many media outlets will also look for articles or quotes from industry experts, so you’ll want to build relationships with journalists to take advantage of these opportunities. This third-party exposure can increase your brand awareness and credibility.
These tactics barely scratch the surface of the digital marketing methods available for you to promote your brand. Choose the methods that will best reach your target audience and watch as your business grows.